Good Sign Design Starts Here

We’ve all seen poorly designed signs, banners and vehicle wraps. These incompetent products serve as a reminder that simply having a vinyl cutter doesn’t qualify one as a professional sign maker. Paxton Signs’ 40 years of sign design experience guarantees beautifully designed signs, banners and vehicle graphics

Paxton Signs strives to help our customers put their best foot forward. We believe that your success is our success, and we’re here to help design beautiful, effective, professional signs for any purpose.

A Few Pointers To Remember:

Contrast and spacing are two of the most basic and most important elements of effective sign design. Without proper spacing and contrast, signs are often too difficult to read and don’t stand out. Because signs and banners are often seen by people driving by, it’s important that they be easy to interpret at a glance. This usually means keeping all sign elements simple. Contrast helps the elements of your sign stand out, as shown below:

  • Contrast is what sets the main elements of signs apart from other information, as well as the background. It’s how we draw attention and ensure that essential information is communicated. There are a few ways to effectively use contrast. Two of the easiest are colors and fonts.
    • Colors – High-contrast colors grab attention. Black text on a white background offers maximum contrast, but many people find it a bit boring. White on black works well to change things up a bit.
    • Fonts – When designing your sign, we use different fonts that look good together. For example, we would use one font for your main message and another for your secondary message. We can achieve contrast by using different font styles and color.
    • A good design – makes use of both positive and negative space. Positive space includes letters and images, and negative space includes everything around and in between. Ideally,  negative and positive space should be well balanced. One of the most common mistakes is trying to cram so much information into the design that there isn’t enough negative space for organization. (See sign, below)
    • Kerning – Kerning, or the negative space between letters and numbers, is an important graphic design element. All letters are not the same size, and effective kerning keeps smaller characters close together to make words more cohesive.
    • A well-designed sign – should have a good balance of white space in relation to the other elements. Overly cluttered signs are difficult to read. Presenting too much information could cause viewers to miss the message entirely. The use of sufficient white space to group related elements close together helps viewers find what they’re looking for.
    • Proper spacing – is important. Below is an example of unreadable fonts,  poor spacing, and poor use of white/black “open” space:
  •  The St. Peter’s Fly Shop sign, below, is an example of a well-designed Paxton Sign that achieves all aspects of good design: Contrast, color, fonts, kerning, white/black space, then finished off with an overall pleasing shape, interesting art elements, and decorative posts:PAXTON SIGNS can create professional-quality signs, banners, vehicle graphics and more. Let us help you create better, more effective professional signs that mean business. And compliments!



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