THROWBACK THURSDAY! Featuring: Diamond Peak Goldsmiths – 2004

In the sign industry – basically, in all outdoor advertising – simple is better when designing an interesting, effective sign. And, although most businesses would like the biggest sign possible, city and county sign codes dictate the size and the installation of commercial signs. To further control the appearance of signs in historic areas, preservation committees usually have the final say in how businesses advertise their wares and services. Such is the case in Old Town, Fort Collins, Colorado, where, for every linear square foot of storefront measured, a store’s sign earns two square feet in size. Where the sign is placed on the storefront is also determined by existing city sign codes. Because of so many restrictions, most store owners opt for simple, artistic sign design.

In 2004, Diamond Peak Goldsmiths liked the idea of contrasting shimmering gold against flat black as an attention-getting option for their sandblasted, oval sign.  Paxton Signs designed the sign to showcase “Goldsmiths” by using a dimensional, domed, gold leaf script – always eye-catching. A lovely jade green paint was used on the border and on the store’s name, “Diamond Peak.” To finish, we designed a  custom-made, steel, swing-arm support – painted, of course, in flat black.

In 2009, Diamond Peak Goldsmiths relocated their business to the northwestern side of Fort Collins. Paxton Signs designed a new sign for that location, as well. Visit their web site at:

Paxton Signs’ more than 37 year history includes hundreds of signs. Some are major monument signs, some small business signs. We’ve created ranch signs, lighted signs, signs made from recycled wood, hand-painted signs, carved signs, vehicle and fleet graphics – a continuous variety of communication art, serving Fort Collins and northern Colorado.

View Paxton Signs’ galleries using the menu bar, above. Contact us at 970-221-5519

Paxton Signs – Crafted Signs – Plain or Fancy

• Sandblasted • Hand Carved • Hand Painted • Hand Lettered • Gold Leaf • Storefront • Dimensional • Residence • Vehicles • Murals • Logos • Identity


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