When Should You Update Your Business Signage?
Business signs are essential to your company’s marketing efforts. A good sign tells your customers what you do and what sets your business apart from the competition. It’s the first impression they have of you and your professionalism. It follows, then, that outdated, shabby signs aren’t going to help you form new customer relationships. The question is, How can you tell when it’s time to give your business signs a face-lift?
What’s Your Sign’s Environment?
Most business owners face a particular challenge: the weather. The sun beats down relentlessly for part of the year, then snow, rain and wind can wreak havoc during the other half. Consequently, signs wear and age differently, based on their environment, but they ALL wear and age. The reality is, your business sign’s life span will be shortened by weather extremes.
Check your business signs for wear — if they’re faded, rusting, peeling, or losing pieces, you should think about replacement. You can upgrade your signs by using materials that are more durable and long-lasting, adding years to their life and usefulness.
Are You Changing Branding on Other Platforms?
If you’re toying with the idea of revamping your logo or changing your motto, or maybe re-branding in an effort to capture a new corner of the market, then it’s time to consider your overall marketing program, including your signs. Whenever you update your branding on other platforms, such as your website or packaging, your signage should be included for consistency across all channels of communication.
How Do Customers Perceive Your Business?
Even if your signs are standing the test of time and you haven’t made changes to any internal graphics or branding, it still might be time to update. A fresh, new look, brighter colors – a new focus – could be the jump-start your business needs to improve lagging sales. Remember, influencing customer perception is always critical. Nothing grabs a customer’s attention like a fresh, new, beautifully designed storefront sign.
Is it Easy to Update Signage?
The thought of tackling a redesign of your business signs may sound intimidating, but the process isn’t difficult, in fact, Paxton Signs will guide you through the process for a pleasant, rewarding experience. And if you’re only looking to change vehicle graphics or secondary vinyl signage, it’s easy to freshen and update those as well. When you work with the professionals at Paxton Signs, you can easily achieve uniform quality and branding in every category of your marketing program.
At Paxton Signs, we’re ready to help update your business signs. Call today and get started transforming your old signage with a new, eye-catching design.
Paxton Signs: 970-221-5519, or, email via our website, paxtonsigns.com.