Can a good design really change anything?
It’s perhaps debatable whether an exceptional design actually gets customers to walk through the front door of your business. Although, there is a certain professionalism associated with a well-designed identity. What’s not debatable is the trust and confidence business owners expect from designers who strive to make a service or product memorable, even iconic. Ultimately, good design is at the heart of professional and business identities. Graphic designers take it very seriously, as does the marketing and advertising industry.
Good design can change everything
Understandably, every business needs an identity. This is true whether it’s for exterior or interior signs, print, product labeling, online presence, or all of the above. A business’s brand is THE most important identifier of its product or service. Think about the last time you bought your favorite beverage: the image of the product immediately took shape in your mind, you looked for it, and when you found it, the connection was complete. The designers did their jobs well. Unfortunately, there are exceptions, but even a bad design makes a lasting impression. However, the really great designs become national (even global) icons. For example, Nike, Apple, McDonalds – or that Coca-cola you may have just purchased – are all memorable. Good design makes a difference. It literally changes everything.
We are committed to creative design and craftsmanship.
At Paxton Signs, we are always concerned with our customers’ brand. This includes image and identity, not only for their signs, but for all their marketing considerations. We take our responsibilities seriously, spending hours on and off the clock brainstorming, considering graphic options, then deciding on the best approach.
Below, is a side-by-side example of how good logo design translates into a striking exterior sign. From the unique hanger to the hand-carved letters and gold leaf art element, the final result creates a lasting impression on anyone who walks into the tea shoppe.
We’re committed to creative design, execution and craftsmanship. We never settle for “good enough.” More importantly, we accept the responsibility that our customers have placed in us for more than 40 years: Great designs that can change their lives and their businesses.
We specialize in Communication Art!
Paxton Signs’ more than 41 year history includes hundreds of signs. Some are major monument signs, some small business signs. We’ve created ranch signs, lighted signs and signs made from recycled wood. We specialize in hand-painted and carved signs. We also offer vehicle and fleet graphics. Paxton Signs provides a continuous variety of communication art for Fort Collins, northern Colorado and the surrounding mountain areas.
See more Paxton Signs handiwork on Pinterest at, https://www.pinterest.com/boliver0474/boards/
View Paxton Signs’ galleries at www.paxtonsigns.com, or by using the menu bar, above. Contact us at 970-221-5519