Can a good design really change anything? In the sign industry, good sign design changes everything!
It’s perhaps debatable whether an exceptional design actually gets customers to walk through the front door of your business. Although, there is a certain professionalism associated with a well-designed identity. What’s not debatable is the trust and confidence business owners expect from designers who strive to make a service or product memorable, even iconic.
Ultimately, good design is at the heart of professional and business identities. Graphic designers take it very seriously, as does the marketing and advertising industry.
Good design can change everything
Understandably, every business needs an identity. This is true whether it’s for exterior or interior signs, print, product labeling, online presence, or all of the above. A business’s brand is THE most important identifier of its product or service. Think about the last time you bought your favorite beverage: the image of the product immediately took shape in your mind, you looked for it, and when you found it, the connection was complete. The designers did their jobs well.
Unfortunately, there are exceptions, but even a bad design makes a lasting impression. However, the really great designs become national (even global) icons. For example, Nike, Apple, McDonalds – or that Coca-cola you may have just purchased – are all memorable. Good design makes a difference. It literally changes everything.
Below, is a side-by-side example of how good logo design translates into a striking exterior sign. From the unique hanger to the hand-carved letters and gold leaf art element, the final result creates a lasting impression on anyone who walks into the tea shoppe.
Tea Table logo design
The Tea Table sign design
We are committed to creative design and craftsmanship.
At Paxton Signs, we are always concerned with our customers’ brand. This includes image and identity, not only for their signs, but for all their marketing considerations. We take our responsibilities seriously, spending hours on and off the clock brainstorming, considering graphic options, then deciding on the best approach.
We’re committed to creative design, execution and craftsmanship. We never settle for “good enough.” More importantly, we accept the responsibility that our customers place in us. We’ve been at it for more than 40 years. Great designs can make a difference and can change everything.
Call us for your sign consult at, 970-221-5519
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