Signs are the first impression customers have of your business. It follows, then, that outdated, shabby signs aren’t going to help attract new customers. The question is, How can you tell when it’s time to give your business signs a face-lift? When is it time for a new sign?
First, What’s Your Sign’s Environment?
The sun beats down relentlessly for part of the year. Then, snow, rain and wind wreak havoc during the other half. Consequently, signs wear and age differently, based on their environment, but they ALL wear and age. The reality is, weather extremes shorten your business sign’s life span.
Second, Check Your Signs For Wear
Third, Are You Changing Branding On Other Platforms?
If you’re toying with the idea of revamping your logo or changing your motto, or maybe you’re re-branding in an effort to capture a new corner of the market, then it’s time to consider your overall marketing program, including your signs. In addition, when you update branding on other platforms, such as your website or packaging, your signage should be included for consistency across all channels of communication.
Fourth, How Do Customers Perceive Your Business?
A fresh, new look, brighter colors – a new focus – could be the jump-start your business needs to improve lagging sales. Remember, influencing customer perception is always critical. Nothing grabs a customer’s attention like a fresh, new, beautifully designed storefront sign.
Is It Easy To Update Signage?
The thought of tackling a redesign of your business signs may sound intimidating, but it isn’t difficult. In fact, Paxton Signs will guide you through the process for a pleasant, rewarding experience. Additionally, it’s easy to freshen and update your existing signs when you work with the professionals at Paxton Signs. We’ll help you achieve uniform quality and branding in every category of your marketing program. Call today to transform your old signage into a new, eye-catching design.
We Specialize In Communication Art
Paxton Signs’ more than 39 year history includes hundreds of signs. Some are major monument signs, some small business signs. We’ve created ranch signs, lighted signs and signs made from recycled wood. We specialize in hand-painted, custom wood, and carved signs. We also offer vehicle and fleet graphics. Paxton Signs provides a continuous variety of communication art for Fort Collins, northern Colorado and the surrounding mountain areas.
See more Paxton Signs handiwork on Pinterest at, https://www.pinterest.com/boliver0474/boards/
View Paxton Signs’ galleries at www.paxtonsigns.com, or by using the menu bar, above.
Contact us at 970-221-5519
Paxton Signs – Crafted Signs – Plain or Fancy
• Sandblasted • Handcrafted • Hand Carved • Hand Painted • Hand Lettered • Gold Leaf • Storefront • Dimensional • Residence • Vehicles • Murals • Logos • Identity