Signs are the first impression customers have of your business. It follows, then, that outdated, shabby signs aren’t going to help attract new customers. The question is, How can you tell when it’s time to give your business signs a face-lift? When is it time for a new sign? A look at the sign above will give you a good idea!

What’s your sign’s environment?

The sun is nearly a year-round, destructive hazard. Then, snow, rain and wind wreak havoc. Consequently, signs wear and age, based on their environment, but they ALL wear and age. The reality is, weather extremes most definitely shorten your business sign’s life span.

Check your sign for wear

When paint peels, colors fade, elements fall off, and weather takes its toll, it’s time for a new sign and maybe a new look. Fortunately, in today’s innovative world, you can upgrade your existing signs by using materials that are more durable and long-lasting, adding years to your sign’s life and usefulness.

Are you changing your branding?

If you’re toying with the idea of revamping your logo or changing your motto, or maybe you’re re-branding in an effort to capture a new corner of the market, then it’s time to consider changes to your overall marketing program, including your signs. Remember, when you update branding on other platforms, such as your website or packaging, your signage should be included for consistency across all channels of communication.

How do customers perceive your business?

A fresh, new look, brighter colors – a new focus – could be the jump-start your business needs to improve lagging sales. Keep in mind, influencing customer perception is always critical. Nothing grabs a customer’s attention like a fresh, new, beautifully designed sign.

Is it easy to update?

The thought of tackling a redesign of your business signs may sound intimidating, but it isn’t difficult. In fact, we’ll will guide you through the process for a pleasant, rewarding experience. We’ll help you achieve uniform quality and branding in every category of your marketing program. Call today to transform your old signage into a new, eye-catching design.

Call us for your new sign consult at, 970-221-5519

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