When should you update or replace your signs? All business owners ask this question.
Signs are essential to your company’s marketing efforts. It’s the first impression they have of your business savvy. A good sign tells your customers what you do and what makes your business unique. It follows, then, that outdated, shabby signs won’t appeal to customers, established OR new. But, when to renew or replace signs? Fall? Winter? Summer, yes, but Spring is a great time. Give your business a face-lift: Spring into a new look with a new sign!
A few important considerations:
- What’s your sign’s environment?
- Are you changing your branding on other platforms?
- How do customers perceive your business?
- Are signs easy to update?
Let’s look at that first consideration: The weather.
Most businesses face this challenge. The sun beats down relentlessly most of the time. Snow, rain and wind wreak havoc. Signs wear and age differently, but, they ALL wear and age. Consequently, your sign’s life span will be shortened by weather extremes. When paint peels, rust forms, colors fade and elements fall off, it’s time for a new look or a new sign. Additionally, there are new materials that are more durable and long-lasting and will add years to either repairing or replacing your sign.
Next: Are you changing your business branding on other platforms?
If you’re revamping your logo, changing your slogan, or maybe re-branding to capture a new corner of the market, it’s time to consider upgrading or replacing your signs. Whenever you update other platforms, such as your website or packaging, your signage should be included.
Third: How do customers perceive your business?
Even if your signs are standing the test of time, it still might be time to update. A fresh, new look, brighter colors – a new focus – could be the jump-start your business needs. Remember, influencing customer perception is always crucial. Nothing grabs a customer’s attention like a new, beautifully designed storefront sign. It’s easy to freshen and update vehicle graphics and secondary vinyl signs as well.
Finally: Are signs easy to update?
The thought of tackling a redesign of your business signs may sound intimidating. However, the process isn’t difficult. In fact, Paxton Signs will guide you through the process for a pleasant and rewarding experience. When you work with the professionals at Paxton Signs, you can achieve uniform quality and branding for your marketing program.
We’re ready to help update or replace your business signs. Call today to get started. We’ll help transform your signage into a new, eye-catching design!