When to replace signs. When to update them. Eventually, all business owners consider these possibilities.
We all know that signs are essential to any company’s marketing efforts. They are the first impression customers have of a business. A good sign tells them what it is and what makes the business unique. It follows, then, that outdated, shabby signs won’t appeal to customers, whether they’re established OR new prospects. But, when to replace signs? Or, maybe just renew them? What time of year: Fall? Winter? Summer, yes. But, Spring is a great time to give a business a face-lift. For example, pictured above is New Colony Apartments’ old, damaged sign. Below: their refreshed, refurbished and improved new sign. We also repaired the existing monument structure.)
A few important considerations:
- What’s your sign’s environment?
- Are you changing your branding on other platforms?
- How do customers perceive your business?
- Are signs easy to update?
1. Consider the weather
Signs wear and age differently, but, they ALL wear and age.The sun beats down relentlessly most of the time. Snow, rain and wind wreak havoc. Consequently, your sign’s life span will be shortened by weather extremes. When paint peels, rust forms, colors fade and elements fall off, it’s time for a new look or a new sign.
2. Changing your branding?
If you’re revamping your logo, changing your slogan, or maybe re-branding to capture a new corner of the market, it’s time to consider upgrading or replacing your signs. Whenever you update other platforms, such as your website or packaging, your signage should be included.
3. What do your customers see?
A fresh, new look, brighter colors – a new focus – could be the jump-start your business needs. Remember, influencing customer perception is always crucial. Nothing grabs a customer’s attention like a new, beautifully designed storefront sign. It’s important to freshen and update vehicle graphics and secondary vinyl signs as well.
4. Is it easy?
The thought of tackling a redesign of your business signs may sound intimidating. However, it isn’t difficult. In fact, Paxton Signs will guide you through the process for a pleasant, rewarding experience. You can achieve uniform quality and branding for your marketing program.
We’re ready to help update or replace your business signs. Call today to get started. We’ll help transform your old sign into a new, eye-catching sign!
Call us for your sign replacement consult at, 970-221-5519
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