Vehicle lettering is an effective marketing tool. Except when it isn’t…

It’s normal for business owners to expect the absolute most out of their vehicle lettering; the more information, the better, right? Fill every square inch with as much as possible; more bang for the buck, as they say. If only that were true. Although digital wraps have the potential for effective marketing, many wrap designers end up doing just the opposite. That is, they cover the vehicle surface with disorganized, unnecessary elements. Literally, they hope to make a complex sales pitch while speeding down the highway. And they fail. The lesson? Simple graphics are better graphics, AND more effective.

Why Simple is better

Take a look at the first example of a Paxton Signs lettered vehicle, Aspen Plumbing. Notice its clean, direct appeal using only essential and necessary information. It announces Who and What is rolling by with strong, clean, readable graphic elements. POW! All you need to know, at a glance. Now, look at the wrapped vehicle. Notice how the van appears cluttered, confusing and, yes, ineffective. Where do we look first? What are they selling? As you can plainly see, simple, effective graphics are always better.

The really great news is, not only will the Paxton Signs van get noticed – because it’s designed more effectively and efficiently – but the VALUE of the design is greater than those expensive wraps. Call Paxton Signs for a BETTER VALUE BID on your next vehicle or fleet. We believe simple graphics are better graphics, and you’ll love the value!