Rolling Billboard Signs

Feb 4, 2022 | Vehicle and Fleet Graphics

ArborCo billboardAs we’ve mentioned in previous blog posts, we are dedicated to simple, effective design. We say, “no” to muddying up visual advertising space with too much information; No, to tiny, unreadable print; No, to unsightly, crowded layouts. Instead, we say, “yes” to large, dynamic graphics, concise messaging, and overall simplicity. These “yes” options are particularly applicable on rolling billboard signs. More precisely, on vehicle advertising space.

Generally, the “yes” factors are tried-and-true practices that apply to all signs. But, they are crucial in vehicle advertising. Why? Because business vans, trucks, and cars become rolling billboards speeding down streets and highways. It’s only natural that motorists try to decipher the messages on these moving targets. Oftentimes, that can cause problems.

So, simplicity is paramount. Check out the ArborCo truck, pictured above. Instead of unnecessary busy lettering and graphics, the finished look is clean and effective. Immediately, you know what the service is because the message is clear.

Rolling Billboard Signs = Safety First!

Consider this: In city traffic or on an interstate highway, safety is paramount. It follows, then, that busy vehicle graphics are dangerous because they are, 1) confusing, and, 2) distracting. That is, of course, IF they can even be read due to crowded, complicated graphics and lettering. So, pity the driver who follows too closely, trying to read muddled details about a hot tub they’ve been wanting!

Further, the more sophisticated the advertising technology is, the more dangerous it is. To date, in California, there is proposed legislation to ban lighted, digital rolling billboards for the simple reason that they create hazards by distracting drivers. In short, when it comes to all signs, less is more. Particularly when the sign is moving.

Better Value Estimates

But, what about cost? Usually, hand painting or vinyl lettering are a fraction of the cost compared with vehicles covered with full-body wraps, or those with too much info. Happily, there are many ways to letter a vehicle. Techniques vary from gold leaf/metal graphics to pinstriped detail; from vinyl to airbrush paint; from hand-painted illustrations to digital prints. Consequently, prices reflect the method chosen. With our Better Value Estimates, we’ll help you select the most effective and affordable technique according to your needs and budget.

Call us today for your Better Value Estimate. We’ll have your vehicle billboard sign up and rolling in no time.  970-221-5519.

Check out ArborCo at, www.arborcotree.com

Visit us on facebook at, www.facebook.com/paxton.signs

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