Of all the signs available today, lighted storefront signs are some of the most common. These commercial business signs offer double coverage. That is, they’re on duty both day AND night. What’s certain is business owners love their night lights!

Of course, storefront signs are among the first impressions customers have of any business. So, visibility matters. However, appearance is a close second. This includes, design, font selection, layout and construction. Worth mentioning: custom-cut letters add interest as shown in the Wild Side lighted sign, pictured above. Simply put, for way-finding purposes, the ease of passersby locating your entrance can’t be overstated. In that regard, lighted signs viewed from the street, in traffic, day or night, are particularly effective.

Night lights should be simple

As with all lighted storefront signs, the more direct the message, the better. Meaning, only essential words are necessary to convey a business identity. Further, if the business name is lengthy – say, three or more words – we advise emphasizing a single word, maybe two. For example, if the business name is, “Nursery On Grand,” the word “Nursery” is the main idea. “On Grand” then, is a sub-header. In the end, it really depends on what a business wants to emphasize. See examples, below:

Storefront signs are essential marketing tools

A strong business identity needs to be easy to see. This, coupled with good design, should be the goal of any sign creation. With thoughtful planning, interesting design and quality craftsmanship, lighted storefront signs can be a business’s best and essential marketing tool. Call Paxton Signs today for your lighted or storefront sign at, 970-221-5519.

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