Is Gold Leaf A Good Choice?

Gold leaf sign for ViviansGold leaf. Shimmering, seductive, worthy of statuary and tombs for ancient gods, and for numerous works of art through the ages. The Egyptians were the first to perfect the process, followed by  improvements that resulted in a technique that has changed little for thousands of years.

Gold leaf works well on storefront windowsToday, gold leaf is usually found in architecture, fine art and commercial enterprises. In addition, it is found in the sign industry. As a handcraft, Paxton Signs uses the same tools now as when the Egyptians created their magnificent art. The incredible durability of gold surpasses other traditional applications such as vinyl and paint. Consequently, gold will outlast those products by many years. Incredibly, since it is resistant to most chemicals and weather conditions, it can last for 20 years. Some Egyptian gold treasures are still in pristine condition after 5000 years!

Is gold leaf a good choice for your business?

Traditionally, professionals like lawyers and doctors prefer gold leaf. Businesses that want to project upscale appeal, such as horse enterprises, jewelers, resort areas, boutiques, bars, restaurants, nightclubs and golf courses, are well served by utilizing gold leaf. Additionally, owners of vehicles and boats may desire upscale graphics. They find that gold’s sumptuous sheen and durability is, by far, the best choice.

Gold leaf enchances business signsSo, gold leaf? Or, not to gold leaf?

The investment you make in your marketing efforts says a great deal about your business. Further, it speaks volumes to your customers about your image. Finally, consider the additional years of useful advertising that gold leaf offers. By using the professional sign design services offered by Paxton Signs, your choice “to gold leaf” will be one you will be happy with for many years.

We specialize in communication art!

Paxton Signs’ more than 39 year history includes hundreds of signs. Some are major monument signs, some small business signs. We’ve created ranch signs, lighted signs, signs made from recycled wood, hand-painted signs, carved signs, vehicle and fleet graphics – a continuous variety of communication art, serving Fort Collins, northern Colorado, and surrounding mountain communities. For more on the history of gold leaf, visit, https://en.wikipedia.org/wiki/Gold_leaf

You can view Paxton Signs’ quality gold leaf signs at, www.paxtonsigns.com/dimensional-signs/

View our Galleries by using the menu bar, above. Contact us at  970-221-5519

Paxton Signs – Crafted Signs – Plain or Fancy

• Sandblasted • Hand Carved • Hand Painted • Hand Lettered • Gold Leaf • Storefront • Dimensional • Residence • Vehicles • Murals • Logos • Identity

When Should You Update Your Sign?

when should you update your signWhen should you update your signs? All business owners ask themselves this perennial question.

Signs are essential to your company’s marketing efforts. A good sign tells your customers what you do and what sets your business apart from the competition. It’s the first impression they have of  your business savvy. It follows, then, that outdated, shabby signs aren’t going to help you attract new, admiring customers. The question is: how can you tell when it’s time to give your business signs a face-lift? When should you update your sign? Although an extreme example, the Parkside Candies sign, pictured, gives you an idea of a long-overdue update. But let’s dig deeper:

Most business owners face a particular challenge: the weather. The sun beats down relentlessly for part of the year. Then snow, rain and wind can wreak havoc during the other half. Consequently, signs wear and age differently, based on their environment. But, they ALL wear and age. The reality is, your sign’s life span will be shortened by weather extremes. When paint peels, colors fade, elements fall off, and weather takes its toll, it’s time for a new look and a new sign.

Check your signs for wear. If they’re faded, rusting, peeling, or losing pieces, you should think about replacement. You can even upgrade your signs by using materials that are more durable and long-lasting. This will add years to their life and usefulness.

Are You Changing Branding on Other Platforms?

If you’re revamping your logo, changing your slogan, or maybe re-branding to capture a new corner of the market, it’s time to consider upgrading your signs. Whenever you update other platforms, such as your website or packaging, your signage should be included.

How Do Customers Perceive Your Business?

Even if your signs are standing the test of time, it still might be time to update. A fresh, new look, brighter colors – a new focus – could be the jump-start your business needs. Remember, influencing customer perception is always crucial. Nothing grabs a customer’s attention like a new, beautifully designed storefront sign. It’s easy to freshen and update vehicle graphics and secondary vinyl signs as well.

Are signs easy to update?

The thought of tackling a redesign of your business signs may sound intimidating. However, the process isn’t difficult. In fact, Paxton Signs will guide you through the process for a pleasant and rewarding experience.

When should you update your signs? Chances are – now! When you work with the professionals at Paxton Signs, you can achieve uniform quality and branding for your marketing program. We’re ready to help update your business signs.  Call today to get started. We’ll help transform your old sign into a new, eye-catching design!

Check out our boards on Pinterest! https://www.pinterest.com/boliver0474/
View our Galleries at www.paxtonsigns.com, or by using the menu bar, above.
Contact us at 970-221-5519

Paxton Signs – Crafted Signs – Plain or Fancy

• Sandblasted • Handcrafted • Hand Carved • Hand Painted • Hand Lettered • Gold Leaf • Storefront • Dimensional • Residence • Vehicles • Murals • Logos • Identity

Hand Lettered Angled and Curved Text

Hand Lettered Angled Curved TextHand lettered, angled and curved text: Which way? How much? How far? Good question. Most of us take text for granted. We see it nearly everyday of our lives starting from a very young age. Its purpose is universal.

Text allows societies to transmit information and share knowledge. Without it? Chaos. Although, there is a certain amount of chaos, due to the sheer variety of text images worldwide – Chinese, Japanese, Arabic, Korean, Russian, etc. However, for the purpose of making signs, we’ll focus on English and its artistic treatments found in our culture.

Enter: The Sign Makers!

Sign makers have perfected artistic text. Specifically, we’ve done this by adding dimension, flourishes, faux finishes, and creative alternatives. However, the industry’s most significant contribution is form. This means the shape of the text block and its direction.  Furthermore, with the advent of computer graphics software, creative sign designs have flourished. Still, hand-lettering skills have held their own. These applications run from plain to fancy, including hand-carved gold leaf. Although traditional hand applications are still used and revered, combining them with computer-assisted designs now proliferates the industry. The results are spectacular.

A logical, predictable pattern

But, which way? How much? How far? If we consider using angled text on a sign, we make sure that it always angles ‘uphill’ (with the right side higher than the left). It simply looks better, and ninety-nine percent of angled text finishes upwards. See how this works in the SweetSpot Guitars graphic. Next, curved text should follow a logical, predictable pattern. It should curve no more than twice. One curve has sufficient impact, as shown in the Letterheads Signs and Show Cards graphic.

Hand Lettered Angled and Curved Text example

As sign designers, our challenge is to fit text into the available space and in the most beautiful and effective way possible. Even though most signs use horizontal text – since it’s the most readable and designed to be written in horizontal lines – the world is overloaded with it. So, every now and then, an angled or curved text element can catch people’s attention simply because it’s different.

We specialize in communication art!

Paxton Signs’ more than 39 year history includes hundreds of signs. Some are major monument signs, some small business signs. We’ve created ranch signs, lighted signs, signs made from recycled wood, hand-painted signs, carved signs, vehicle and fleet graphics – a continuous variety of communication art, serving Fort Collins, northern Colorado, and surrounding mountain communities.

Find us on Pinterest at, https://www.pinterest.com/boliver0474/

You can view Paxton Signs’ quality gold leaf signs at, www.paxtonsigns.com/dimensional-signs/

View our Galleries by using the menu bar, above. Contact us at  970-221-5519

Paxton Signs – Crafted Signs – Plain or Fancy

• Sandblasted • Hand Carved • Hand Painted • Hand Lettered • Gold Leaf • Storefront • Dimensional • Residence • Vehicles • Murals • Logos • Identity

Vertical Text Do’s and Don’ts

Vertical text do's and don'ts Cal State vertical bannerThere are no hard and fast rules about text direction in the sign industry, at least as far as we know. However, there are opinions. Some are based on historical book and print examples, others on human nature. For example, what direction would most people tilt their heads to read vertical text? What about stacking letters? Even if there is no definitive rule about text on signage, there are a few vertical text do’s and don’ts.

The western world reads left to right.

Most vertical signs and banners run text from bottom to top. Logically, the reason for this is that most of the western world reads from left to right. We naturally tilt our heads towards the first letter of the text that would appear on the left. If we rotate our heads 90 degrees, that’s where we would start reading. Consequently, we read upwards to a satisfying finish. It’s awkward to read text where the first letter starts at the top and reads down.

Having said that, text on book spines runs downwards. Therefore, some sign makers will justify running text in that direction. After all, it’s readable when a book is lined up on a bookshelf. However, sometimes books are stacked horizontally. Obviously, top to bottom title placement is necessary in order to read them horizontally from left to right.

The crucial consideration is that book spines are displayed within close eye proximity, AT EYE LEVEL OR BELOW. But signs aren’t books. So, a good rule-of-thumb might be to favor the human nature option. That is, if the text is to be read ABOVE eye level, then it should run from bottom to top.  If the text is to be read BELOW eye level, it should run from top to bottom.

Vertical Text Do's and Dont's on Chicago signWhat about stacking letters?

Stacked letters have a history all their own. Traditionally, this is a method found on many of America’s old theater and drugstore signs. The practice dates back to Art Deco innovations during the early 20th century. However, most graphic and sign designers will discourage the format. This is what Ellen Lupton of, Thinking With Type, says:

“Roman letters are designed to sit side by side, not on top of one another. Stacks of lowercase letters are especially awkward because the ascenders and descenders make the vertical spacing appear uneven…Capital letters form more stable stacks than lowercase letters. Centering the column helps to even out the differences in width.”

Essentially, we agree with Lupton. The exception we make is if the sign’s cachet is intended to recapture the Art Deco era or other historical timelines. As Lupton notes, if stacked letters are used, use only caps, never lower case. In addition, the letter count should be minimalized. Less is more!

Vertical Text Do's and Don'ts on Paxton antiques signReadability and graphic interest come first.

Paxton Signs’ challenge is to fit the necessary text and information into a sign’s available space. We try to do this in the most attractive and effective way possible. And, we always try to honor vertical text do’s and don’ts. Obviously, most signs use horizontal text, since it’s the most readable. However, for graphic interest, vertical and stacked text can be an option, but only when it’s used for the right reasons. Paxton Signs’ ANTIQUES sign, shown here, is an example of period art utilizing stacked text. The letter count is acceptable, and the art elements and styling add to the sign’s cachet.

See more text ideas on our Pinterest boards at, https://www.pinterest.com/boliver0474/

We specialize in communication art!

Paxton Signs’ more than 38 year history includes hundreds of signs. Some are major monument signs, some small business signs. We’ve created ranch signs, lighted signs, and signs made from recycled wood. We specialize in hand-painted signs, carved signs, vehicle and fleet graphics. We offer a continuous variety of communication art. Paxton Signs serves Fort Collins and northern Colorado, and the surrounding mountain communities.

View our Galleries at www.paxtonsigns.com. Contact us at, 970-221-5519

Paxton Signs – Crafted Signs – Plain or Fancy

• Sandblasted • Handcrafted • Hand Carved • Hand Painted • Hand Lettered • Gold Leaf • Storefront • Dimensional • Residence • Vehicles • Murals • Logos • Identity

Real Materials or Affordable Imitations?

Should your sign be made from real materials or affordable imitations?

A hundred years ago, members of the Arts and Crafts Movement adopted a philosophy called ‘Truth to Materials’. This meant they used the most appropriate material for any application. In addition, they emphasized the quality of the materials rather than hiding it. For example, the Movement thought it a shame to cover a beautiful oak floor with synthetic oak tiles. Needless to say, they would not appreciate today’s plastic siding that’s used to imitate wooden boards on a newly built house. For them, the deception was and is apparent.

real materials or affordable imitations Paxton Signs cowboy signIn the sign industry, imitations are now its stock-in-trade.

There is a long history of making one material appear to be another. For example, consider rolling a coat of primer onto a wooden panel.  By doing this, you have already begun to hide the innate qualities of the wood. What’s more, gilded elements give the false impression of being solid gold. Painted drop-shadows and highlights give the illusion of dimension. Furthermore, crackle-varnish and stain make a new sign look like a weathered artifact. Interestingly, these imitation techniques are now the stock-in-trade of the sign industry.
real materials or affordable imitations closeup of Paxton Signs cowboy sign

The Movement probably would take a dim view of today’s techniques

No matter how well executed, these faux techniques would not appeal to the Movement. However, as the fine artist adds paint to a canvas until the canvas itself looks like a landscape or portrait, so the sign-maker applies his skills and tools to make a substrate look like something it isn’t. Real materials or affordable imitations? Ultimately, customers like the affordable substitutes created by a talented sign-maker.

How we made the Cowboy Collectibles sign

Paxton Signs’ faux-weathered wood sign for Cowboy Collectibles in Estes Park, Colorado is an example of faux wood. The painted sign measures 4’x 6′. The panel is 1/2″ thick, medium density, overlay signboard. We custom-cut it to shape. Then, we prepped the sign board by sealing the edges. Next, we primed it with two coats of premium grade primer. Finish coats are oil based enamel. We hand-painted all lettering, graphic effects, faux finishes and illustrations with oil based sign lettering paint.
See more of Paxton Signs’ imitation and faux techniques on our Pinterest boards at, https://www.pinterest.com/boliver0474/

We specialize in communication art!

Paxton Signs’ more than 38 year history includes hundreds of signs. Some are major monument signs, some small business signs. We’ve created ranch signs, lighted signs, and signs made from recycled wood. We specialize in hand-painted signs, carved signs, vehicle and fleet graphics. We provide a continuous variety of communication art, serving Fort Collins, northern Colorado, and surrounding mountain communities.

View our Galleries at www.paxtonsigns.com.  Contact us at 970-221-5519

Paxton Signs – Crafted Signs – Plain or Fancy

• Sandblasted • Handcrafted • Hand Carved • Hand Painted • Hand Lettered • Gold Leaf • Storefront • Dimensional • Residence • Vehicles • Murals • Logos • Identity

ORDER PERSONALIZED SIGNS NOW FOR CHRISTMAS!

Paxton Signs’ residence and cabin signs are unique, useful and always memorable. However, if you want to surprise your loved ones in time for the holidays, order your personalized signs now for Christmas. Hand-painted or sandblasted, personalized art elements or a simple name and address, we’ll help you design it and choose colors and format. We offer many templates in many sizes. We can personalize with illustrations, gold leaf, faux finishes, colors and clever quotes. Hand-carved and sandblasted signs are always popular. In addition, a non-dimensional, painted sign can be embellished with favorite photos of people, pets and places. So many options!  So much fun!

Take a look at our boards on Pinterest at, https://www.pinterest.com/boliver0474/Call today for a consult at, 970-221-5519.  Order your personalized signs now for Christmas! We’ll have it ready in time for the holidays.

Visit our galleries at, www.paxtonsigns.com.

Paxton Signs’ more than 38 year history includes hundreds of signs. Some are major monument signs, some small business signs. We’ve created ranch signs, lighted signs, and signs made from recycled wood. We specialize in hand-painted signs, carved signs, vehicle and fleet graphics – a continuous variety of communication art, serving Fort Collins, northern Colorado, and surrounding mountain communities.

View our Residence Sign Gallery using the menu bar, above. Contact us at 970-221-5519

Paxton Signs – Crafted Signs – Plain or Fancy

• Sandblasted • Handcrafted • Hand Carved • Hand Painted • Hand Lettered • Gold Leaf • Storefront • Dimensional • Residence • Vehicles • Murals • Logos • Identity

River Stone Resort

River Stone Resort signThrowback Thursday! Featuring River Stone Resort 2009…

River Stone Resort sits on a particularly beautiful section of Fall River. The  river and road descend from Rocky Mountain National Park, Colorado. Fittingly, they’re known as the “less traveled” north entrance to the Park. River Stone is located 2 miles from the Park’s  entrance, and 2 miles from Estes Park. During the summer season (late June to early September), free shuttle buses run to and from downtown.

Rocky Mountain majesty right next door!

First of all, River Stone Resort is a year-round resort for both private and business groups.The resort offers fully-equipped condos, including kitchens and baths. Also included are gas grills and washers/dryers. In addition, each living room has an HDTV with cable box and a DVD player. The bedrooms have TVs with cable connections. Finally, complimentary WiFi is available throughout the property. Added bonus! A Business Center is available during office hours, stocked with a computer, printer and FAX. When business is done, Rocky Mountain majesty is just a few minutes away from this extraordinary lodge, awarded Trip Advisor’s Certificate of Excellence. You can even recharge your TESLA!  This Rocky Mountain getaway is Paxton Signs’ Throwback Thursday, Featuring River Stone Resort. Visit River Stone Resort’s website at, https://www.riverstoneresorts.com

How we made the River Stone Sign

In 2009, Paxton Signs designed River Stone Resort’s dimensional, handcrafted sign to represent Colorado’s sunlight and pristine river that flows by its banks.River Stone Resort sign closeup The hand-carved gold leaf letters reflect the morning light in a way that captures the ever-changing glints of Rocky Mountain sunshine. Minimalist water and rock art depict the river bank without detracting from the sign’s centerpiece gold leaf lettering.The sign is single-faced and measures 4′ x 9′. The sign panel is fabricated in MDO plywood, using premium quality acrylic latex paints. “River Stone” is hand-cut, shaped, and carved to evoke a rustic look. Finally, the letters are 23k gold leafed and flush-mounted to the background. We built the sign in 2009 and it is still in use.

We specialize in communication art

Paxton Signs’ more than 39 year history includes hundreds of signs. Some are major monument signs, some small business signs. We’ve created ranch signs and lighted signs, as well as vehicle and fleet graphics. We excel in hand-painted signs, carved signs, and signs made from recycled wood. Paxton Signs offers a continuous variety of communication art. We serve Fort Collins and northern Colorado. In addition, we service the surrounding mountain communities.

View Paxton Signs’ galleries at, www.paxtonsigns.com, or use the menu bar, above. Contact us at 970-221-5519

Paxton Signs – Crafted Signs – Plain or Fancy

• Sandblasted • Handcrafted • Hand Carved • Hand Painted • Hand Lettered • Gold Leaf • Storefront • Dimensional • Residence • Vehicles • Murals • Logos • Identity

RESIDENCE AND CABIN SIGNS

Residence and cabin signs Barnes signThinking about unique holiday gifts?

The upcoming holiday season is the perfect time to order unique, personalized gifts. Residence and cabin signs are gifts that can be enjoyed all year long.

There are numerous  techniques available to create the styles, colors and textures you may have in mind. Interesting, hand-carved elements are popular. Sandblasted details and hand-painted illustrations always delight. Finally, custom frames and trim are great options that add an even more elaborate look.

Most residence and cabin signs signs measure 12” x 20” vertically or horizontally. Sizes vary for most custom orders. Depending on the detail involved, the average residence sign will cost approximately $350-$400.

A handcrafted residence or cabin sign will last decades. Furthermore, a quality Paxton residence sign is a good investment. It’s one you’ll be proud to give and appreciate every time you visit the happy recipients. However, since each sign is custom designed and built, ample time is needed to produce it by the holidays. So, ORDER NOW!

residence and cabin signs for the holidays Chebuhar sign

We specialize in communication art

Paxton Signs’ more than 39 year history includes hundreds of signs. Some are major monument signs, some small business signs. We’ve created ranch signs and lighted signs, as well as vehicle and fleet graphics. We excel in hand-painted signs, carved signs, and signs made from recycled wood.

Paxton Signs offers a continuous variety of communication art. We serve Fort Collins and northern Colorado. In addition, we service the surrounding mountain communities.

To order your RESIDENCE SIGN, call Paxton Signs at, 970-221-5519, or use the “CONTACT” feature, above.

Visit Pinterest to view our boards and ideas at, https://www.pinterest.com/boliver0474/ For our complete residence signs portfolio, visit us at www.paxtonsigns.com/residence-signs.

Paxton Signs – Crafted Signs – Plain or Fancy

• Sandblasted • Handcrafted • Hand Carved • Hand Painted • Hand Lettered • Gold Leaf • Storefront • Dimensional • Residence • Vehicles • Murals • Logos • Identity

Chesterfield, Bottomsley & Potts

FRIDAY'S FEATURE: CB&Potts best in fort collins sign

Paxton Signs’ Friday Feature: Chesterfield, Bottomsley & Potts – The Best In Fort Collins.

This historic restaurant started in 1971. Later, it added its own brewery. The restaurant was initially named after a turn-of-the-century British law firm, Chesterfield, Bottomsley & Potts. Eventually, during a restaurant contest in the late 1990s, the name became C.B.&Potts. Initially, the first restaurant opened as a “RAM Deluxe Tavern” in Lakewood, Washington. It is still headquartered there. RAM Deluxe operates over 30 restaurants in seven states, including the C.B.& Potts in Fort Collins. Fort Collins voted it the Best In Fort Collins during the early 1990s. Following that, in 1995, the restaurant began brewing beer. C.B.&Potts contributed to the successful evolution of the craft beer industry. Notably, their efforts garnered over 100 medals from prestigious institutions such as the NABA and GABF. Although no longer serving Fort Collins, you can visit their website at: www.cbpotts.com

How We Made The CB&Potts “Best In Fort Collins” Sign

Paxton Signs was delighted to design and produce the C.B. & Potts, “Best In Fort Collins” sign. It hung above the establishment’s entryway for many years. We sandblasted the redwood panel, then added the columbine blossoms which we carved into glass and then hand painted. The sign features 22k gold leaf letters with variegated gold leaf centers. We chose the teal color to pick up the booth colors throughout the restaurant. The sign borders are clear-coated with polyurethane.

We Specialize in Communication Arts

Paxton Signs’ more than 39 year history includes hundreds of signs. Some are major monument signs, some small business signs. We’ve created ranch signs and lighted signs, as well as vehicle and fleet graphics. We excel in hand-painted signs, carved signs, and signs made from recycled wood. Paxton Signs offers a continuous variety of communication art. We serve Fort Collins and northern Colorado. In addition, we service the surrounding mountain communities.

View Paxton Signs’ galleries at, www.paxtonsigns.com/dimensional-signs, or by using the menu bar, above. Contact us at 970-221-5519

Paxton Signs – Crafted Signs – Plain or Fancy

• Sandblasted • Handcrafted • Hand Carved • Hand Painted • Hand Lettered • Gold Leaf • Storefront • Dimensional • Residence • Vehicles • Murals • Logos • Identity

The Green New Deal in Sign Making

the green new deal in sign making my sister knits sign

There’s a Green New Deal in Sign Making.

 Green consciousness has been in full swing for years. Paxton Signs continues to offer interesting choices in recycled and/or natural materials and sign making processes. For example, instead of using plastic sign material, maybe choose glass. Instead of sign synthetics, wood is much more interesting. Why fill up landfills with vinyl products when simple, honest paint offers more interest and life expectancy to signs. In many cases, these three alternatives will be more cost effective, saving businesses advertising dollars. It’s a win/win proposition: Save the environment and save money!
 

the green new deal in sign making my sister knits entry signHow We Used The Green New Deal For My Sister Knits

“My Sister Knits” liked the idea of the Green New Deal in sign making. They liked recycling the wood from another retired business sign, and, as a result, gave new life to otherwise wasted material. This is notable because of the formidable increase in the global environmental consciousness. The world over, business owners are seeking ways to involve themselves and their businesses in the Green New Deal effort. My Sister Knits wanted to be a part of the movement towards a sustainable future. Their signage reflects their commitment to this ideal.
 
The Green New Deal is not only closer than we think, but it’s a much wiser, economically sound, and environmentally responsible direction to take your business. Ask us about our Green New Deals in sign making for your next sign! Check out our sign boards at, www.pinterest.com/boliver0474/
 
View Paxton Signs’ galleries at, www.paxtonsigns.com, or by using the menu feature, above. Or, contact us at 970-221-5519

Paxton Signs – Crafted Signs – Plain or Fancy

Recycled • Handcrafted • Sandblasted • Hand Carved • Hand Painted • Hand Lettered • Gold Leaf • Storefront • Dimensional • Residence • Vehicles • Murals • Logos • Identity