Artistic Text Do’s and Don’ts

Artistic Text Do’s and Don’ts

Text – the written word –  allows societies to transmit information and share knowledge. Without it, chaos. Of course, there is a certain amount of chaos, due to the sheer variety of text images worldwide: Chinese, Japanese, Arabic, Korean, Russian, to...

Hand Lettered Angled and Curved Text

Hand lettered, angled and curved text: Which way? How much? How far? Good question. Most of us take text for granted. We see it nearly everyday of our lives starting from a very young age. Its purpose is universal. Text allows societies to transmit information and...

Vertical Text Do’s and Don’ts

There are no hard and fast rules about text direction in the sign industry, at least as far as we know. However, there are opinions. Some are based on historical book and print examples, others on human nature. For example, what direction would most people tilt their...