Vertical Text Do’s and Don’ts

Vertical Text Do’s and Don’ts

There are no hard and fast rules about text direction in the sign industry, at least as far as we know. However, there are opinions. Some are based on historical book and print examples, others on human nature. For example, in what direction do most people turn their...
Artistic Text Do’s and Don’ts

Artistic Text Do’s and Don’ts

Text – the written word –  allows societies to transmit information and share knowledge. Without it, chaos. Of course, there is a certain amount of chaos, due to the sheer variety of text images worldwide – Chinese, Japanese, Arabic, Korean, Russian,...