The Lost Art of Vintage Lettering

The Lost Art of Vintage Lettering

There’s a difference between typography and lettering. The first is the mechanized process of setting fabricated characters in vinyl. It’s largely computerized. Digitized. However, the other is a hand-drawn interpretation of a sequence of letters or...
Rolling Billboards

Rolling Billboards

As we’ve mentioned in previous blog posts, Paxton Signs is dedicated to simple, effective design. We say, “no” to muddying up visual advertising space with too much information; No, to tiny, unreadable print; No, to unsightly, crowded layouts....
Vehicle and Fleet Graphics

Vehicle and Fleet Graphics

Vehicle and fleet graphics are effective marketing tools. Except when they aren’t. Why? Because most designers over-think and over-design their simple, intended purpose. To wrap or not to wrap… It’s normal for business owners to expect the absolute...
Vehicle and Fleet Graphics

Simple Graphics are Better Graphics

Vehicle lettering is an effective marketing tool. Except when it isn’t… It’s normal for business owners to expect the absolute most out of their vehicle lettering; the more information, the better, right? Fill every square inch with as much as...
Simple Design is Better Design

Simple Design is Better Design

Vehicle lettering is an effective marketing tool. Until it isn’t. Here’s why. It’s easy to get carried away. Of course, it’s normal for business owners to expect the absolute most out of their vehicle lettering; the more information, the...