Time for a new sign?

time for a new sign photoSigns are the first impression customers have of your business. It follows, then, that outdated, shabby signs aren’t going to help you attract new customers. The question is, How can you tell when it’s time to give your business signs a face-lift? When is it time for a new sign?

What’s Your Sign’s Environment?

The sun beats down relentlessly for part of the year. Then, snow, rain and wind wreak havoc during the other half. Consequently, signs wear and age differently, based on their environment, but they ALL wear and age. The reality is, weather extremes shorten your business sign’s life span.

Check Your Signs for Wear

When paint peels, colors fade, elements fall off, and weather takes its toll, it’s time for a new look – time for a new sign. Additionally, you can upgrade your existing signs by using materials that are more durable and long-lasting. These choices will add years to your sign’s life and usefulness.

Are You Changing Branding on Other Platforms?

If you’re toying with the idea of revamping your logo or changing your motto, or maybe you’re re-branding in an effort to capture a new corner of the market, then it’s time to consider your overall marketing program, including your signs. In addition, when you update branding on other platforms, such as your website or packaging, your signage should be included for consistency across all channels of communication.

How Do Customers Perceive Your Business?

A fresh, new look, brighter colors – a new focus – could be the jump-start your business needs to improve lagging sales. Remember, influencing customer perception is always critical. Nothing grabs a customer’s attention like a fresh, new, beautifully designed storefront sign.

Is it Easy to Update Signage?

The thought of tackling a redesign of your business signs may sound intimidating, but it isn’t difficult. In fact, Paxton Signs will guide you through the process for a pleasant, rewarding experience. Additionally, it’s easy to freshen and update your existing signs when you work with the professionals at Paxton Signs. We’ll help you achieve uniform quality and branding in every category of your marketing program. Call today to transform your old signage into a new, eye-catching design.

We specialize in Communication Art!

Paxton Signs’ more than 39 year history includes hundreds of signs. Some are major monument signs, some small business signs. We’ve created ranch signs, lighted signs and signs made from recycled wood. We specialize in hand-painted, custom wood, and carved signs. We also offer vehicle and fleet graphics.  Paxton Signs provides a continuous variety of communication art for Fort Collins, northern Colorado and the surrounding mountain areas.

See more Paxton Signs handiwork on Pinterest at, https://www.pinterest.com/boliver0474/boards/

View Paxton Signs’ galleries at www.paxtonsigns.com, or by using the menu bar, above.

Contact us at 970-221-5519

Paxton Signs – Crafted Signs – Plain or Fancy

• Sandblasted • Handcrafted • Hand Carved • Hand Painted • Hand Lettered • Gold Leaf • Storefront • Dimensional • Residence • Vehicles • Murals • Logos • Identity

COVID-CAREFUL. COVID-SAFE.

COVID mask photoPaxton Signs is COVID-CAREFUL and COVID-SAFE. Throughout the COVID-19 pandemic, we’re committed to doing what’s needed to keep our clients and our community safe.

Unfortunately, the pandemic impacts every single one of us whether at work, home or play. Physical distancing and wearing masks change the way we approach business and challenge us to find solutions outside the norm, including technology-based solutions. However, what hasn’t changed is Paxton Signs’ commitment to providing the same high level of communication art and service to our customers. In fact, the changes we’ve implemented allow us to collaborate and innovate in more meaningful ways than we would have expected.

COVID computer photoTechnology-based solutions

Importantly, our technology-based solutions utilize online exchanges and phone conversations with our customers, including initial discussions, design decisions and other transactions. From start to finish, we manage the entire process via computer and phone. This includes exchanging site photos, client ideas, and suggestions. In addition, we survey the designated area for sign placement according to city and county regulations. (However, if you choose to visit us in person, you will find us wearing masks and distancing as much as possible.)

The customer always has full control

After agreeing on project essentials, and with the standard commitment of a sign deposit, Paxton Signs then provides several design options, again, via email. The customer always has full control of the process, including any revisions. After we finalize a design, Paxton Signs begins work on the sign. Progress photos are available on request and always complimentary. Finally, Paxton Signs installs the finished sign, or ships it to the customer for installation. Alternatively, the customer can pick up their sign at our business location.

We’ll make your sign search easier and safer

Paxton Signs is doing what we can to keep our clients and our community safe. Throughout the COVID experience, we have one goal: To make your sign search better, easier and safer. By utilizing digital technology, we’ve turned sign acquisition into a pleasant process – one that is COVID-CAREFUL and COVID-SAFE.

Call us soon! Let’s start on your new sign and fleet graphics.

Contact us at,  970-221-5519

Visit our galleries at, www.paxtonsigns.com.

Find us on Pinterest at, https://www.pinterest.com/boliver0474/

Paxton Signs – Crafted Signs – Plain or Fancy

• Sandblasted • Hand Carved • Hand Painted • Hand Lettered • Gold Leaf • Storefront • Dimensional • Residence • Vehicles • Murals • Logos • Identity

Creature Comforts

creature comforts front viewHand-carved, gold leaf letters highlight Paxton Signs’ new Creature Comforts Pet Retreat sign. Locally owned, the pet retreat sits in a sunny foothills location on the west side Loveland, Colorado. Their mission is to provide your pet with a safe, clean loving environment. In addition, carefully trained staff work hard to ensure that your pets are happy, active, healthy and comfortable during their stay. Interested? Find out more on their website at, http://www.creaturecomfortspet.com/

creature comforts sign close upcreature comforts side viewHow we made the Creature Comforts Sign

We designed the Creature Comfort’s sign to be as eye-catching as possible. Importantly, this draws attention to its setback location on a Loveland area county road. We made the two-sided, gold leafed sign to measure 7′ x 6′, including the lattice base. Next, we hand-carved the letters. Then, we individually gold leafed each one.  In addition, Creature Comfort’s stylized Scottie dog mascot appears at the top of the sign. Next, the sign’s wood grain texture is the result of sandblasting the background panel into high-density urethane. Finally, three coats of exterior latex paint guarantee the Creature Comforts sign will withstand Colorado’s four seasons for many years.

We specialize in communication art

Paxton Signs’ galleries include hundreds of signs and vehicles. Some are major monument signs, some small business signs. Additionally, we’ve created ranch signs, lighted signs, and signs made from recycled wood. We specialize in hand-painted signs, carved signs, as well as fleet graphics – a continuous variety of communication art. We serve Fort Collins, northern Colorado, and surrounding mountain communities.

Find us on Pinterest at, https://www.pinterest.com/boliver0474/

You can view Paxton Signs’ quality dimensional signwork at, www.paxtonsigns.com/dimensional-signs/

View our Galleries by using the menu bar, above. Contact us at  970-221-5519

Paxton Signs – Crafted Signs – Plain or Fancy

• Sandblasted • Hand Carved • Hand Painted • Hand Lettered • Gold Leaf • Storefront • Dimensional • Residence • Vehicles • Murals • Logos • Identity

Lucky Stars

lucky_stars_residence_signThe warm cachet of wood is even more evident when recycled cedar is used to create a new product. We designed the Lucky Stars sign to be eco-friendly by re-purposing cedar pickets. Additionally, an appealing benefit of using older, recycled wood is that it has already completely dried. For this reason, there is little chance of warping or movement as with new wood. A simple, periodic application of linseed oil will maintain the finished product for decades.

Designing the Lucky Stars cabin sign

We designed the Lucky Stars sign for the owners of an Estes Park Airbnb. They loved the idea and beauty of the recycled cedar pickets. The design is simple, with a custom-cut, 16″ x 24″ recycled wood panel and hand-painted graphics. We’ve shown the entire process, from start to finish, below.

Side Note: We think the name, Lucky Stars, is especially appropriate. Anyone who’s spent time in Colorado’s high country has seen the state’s dramatic night skies. And, with the Continental Divide as a backdrop, you can bet your “lucky stars” you won’t forget the experience!

lucky stars step 1

It’s important to select the most desirable pickets.

lucky stars step 2

We glue the pickets together and custom-cut to shape.

lucky stars step 3

Sanding the sign reveals the beauty of cedar.

lucky stars step 4

We use linseed oil for a deep, warm finish.

lucky stars step 6

We then paint the desired graphics. Lucky Stars is finished!

We specialize in communication art

Paxton Signs’ galleries include hundreds of signs and vehicles. Some are major monument signs, some small business signs. We’ve created ranch signs, lighted signs, signs made from recycled wood, hand-painted signs, carved signs, vehicle and fleet graphics: a continuous variety of communication art. We serve Fort Collins, northern Colorado, and surrounding mountain communities.

Find us on Pinterest at, https://www.pinterest.com/boliver0474/

You can view Paxton Signs’ quality residence and cabin signs at, www.paxtonsigns.com/residence-signs/

View our Galleries by using the menu bar, above. Contact us at  970-221-5519

Paxton Signs – Crafted Signs – Plain or Fancy

• Sandblasted • Hand Carved • Hand Painted • Hand Lettered • Gold Leaf • Storefront • Dimensional • Residence • Vehicles • Murals • Logos • Identity

Communication Art

The design and craftsmanship of a beautiful, hand-crafted product gives that work a unique cachet. This is true whether it’s crafted furniture, jewelry, a work of fine art, or a hand-crafted sign. Further, as time goes by and reputations grow, the body of work created in any genre becomes well known and regarded. Similarly, Paxton Signs’ hand-crafted signs have grown in popularity and demand. For more than 39 years, we’ve created hundreds of beautifully designed, hand-crafted signs. We like to call our work “communication art.”

Creative excellence, plain or fancy

From design, to construction, to the finished piece, we put our decades of experience into each and every communication art project. Our design skills and sensibilities set us apart from fast-sign franchises, as does our attention to each customer’s marketing needs.  Whether plain or fancy, a Paxton Sign features every creative consideration from start to finish.

Materials matter!

We use only the best materials, including recycled options when requested. Our paint products are the highest-quality industry standard. In addition, we always use THREE coats of paint on every sign requiring it. When routing, carving or sandblasting, we utilize production techniques practiced for hundreds of years; even thousands, when applying gold or metal leaf.communication art kosher bistro

A hand-crafted Paxton Sign communicates more than your business name. It projects skill, creativity, and hand-crafted quality.

We specialize in communication art!

Paxton Signs’ galleries include hundreds of signs and vehicles. Some are major monument signs, some small business signs. We’ve created ranch signs, lighted signs, signs made from recycled wood, hand-painted signs, carved signs, vehicle and fleet graphics – a continuous variety of communication art, serving Fort Collins, northern Colorado, and surrounding mountain communities.

Find us on Pinterest at, https://www.pinterest.com/boliver0474/

You can view Paxton Signs’ quality gold leaf signs at, www.paxtonsigns.com/dimensional-signs/

View our Galleries by using the menu bar, above. Contact us at  970-221-5519

Paxton Signs – Crafted Signs – Plain or Fancy

• Sandblasted • Hand Carved • Hand Painted • Hand Lettered • Gold Leaf • Storefront • Dimensional • Residence • Vehicles • Murals • Logos • Identity

Horsetooth Spirits and Marketplace

Horsetooth Spirts and marketplace road signHorsetooth Spirits and Marketplace isn’t your average liquor store…or market, for that matter. Under one roof, the two newly transitioned businesses now offer unique items. For example, besides  the usual grocery products, the Marketplace offers canned snake and other game meats. It will also sell camping and boating provisions.

Horsetooth Spirits, on the other hand, will focus on beer, wine and whiskies. Dawn Isaacs, the new owner and manager of Horsetooth Spirits and Marketplace, wants to introduce fine wines to the Horsetooth Lake area. The unincorporated community has experienced an increase of AirBnBs and other short term rental businesses. Additionally, weekend traffic in the area has never been better. As a result, tourists and recreation crowds are keen to stock their rentals, camps and boats with quality food and drink from Horsetooth Spirits and Marketplace. Be sure to visit their website at, https://horsetooth-spirits-marketplace-co.business.site/?utm_source=gmb&utm_medium=referral

How we made the Horsetooth Spirits and Marketplace sign

The search for an identity that suited Isaacs was the first consideration. Dawn had a soft spot for donkeys. Specifically, a pet donkey named Forest. However, the name, “Horsetooth,” presented an obvious problem. As a compromise, we arrived at a mule motif. Further, we used a cartooned mule for the new mascot logo since it can be interpreted as either a mule or a horse.

We hand-painted the two-sided signs on aluminum composite material. In addition, Isaacs wanted a reader board (the red unit on the right side of the sign). It allows her to advertise spirits, marketplace specials and store hours. When finished, we mounted the roadside signs inside the Isaacs’ existing wood frame.

Finally, for consistency, we took colors and features from the road sign and incorporated them into their lighted sign and entryway sign, complete with chalkboard.horsetooth spirits and market place lighted signhorsetooth spirits and marketplace door sign

We specialize in Communication Art!

Paxton Signs’ more than 39 year history includes hundreds of signs. Some are major monument signs, some small business signs. We’ve created ranch signs, lighted signs and signs made from recycled wood. We specialize in hand-painted and carved signs. We also offer vehicle and fleet graphics.  Paxton Signs provides a continuous variety of communication art for Fort Collins, northern Colorado and the surrounding mountain areas.

View Paxton Signs’ galleries at www.paxtonsigns.com, or by using the menu bar, above. Contact us at 970-221-5519

Paxton Signs – Crafted Signs – Plain or Fancy

• Sandblasted • Handcrafted • Hand Carved • Hand Painted • Hand Lettered • Gold Leaf • Storefront • Dimensional • Residence • Vehicles • Murals • Logos • Identity

Vintage Commercial Signs From The Past

vintage commercial sign for rustic resortVintage commercial signs from the past are scarce. However, some still stand as sentinels to bygone eras. Such is the case for the Rustic Resort vintage commercial neon sign.

Founded in 1931 by William J. and Alice Richardson, Rustic Resort has had several colorful owners who built and managed the settlement.  This included a handsome log hotel, cabins, a store, and a remarkable hydraulic “power plant.” Later owners added a restaurant/bar and gas pump. However, the first owners were the most interesting. For example, the Richardsons thought nothing of adopting pet bears and pet porcupines. They had wolf pack encounters, and fished the Poudre’s world-class trout waters. They also survived harrowing buggy trips during record-breaking snowstorms. However, they never could have imagined a large, commercial, neon sign towering over their homestead.

 During the 1970s, subsequent owners decided to upgrade the resort.  They installed a two-sided commercial neon sign that featured a gigantic neon trout. Truthfully, they really didn’t need a neon sign in such a remote area. The resort’s reputation for good food and good times was legendary. Most likely, it was an effort to out-advertise their competition, Glen Echo Lodge, situated immediately next door.

vintage commercial neon sign for Rustic ResortUnfortunately, Rustic Resort  burned to the ground in 2008, taking with it the good times and good, interesting people. Although worn and faded, the vintage commercial neon sign still stands – awkwardly out of place – in one of Colorado’s few remaining pristine canyons.

Read Rustic Resort’s history at,
http://www.stude100.com/rs/rustic.html

View Paxton Signs’ galleries at, https://www.paxtonsigns.com/

 

Contact us by using the feature, above, or call us at, 970-221-5519

Ghost Signs Still Haunt America

Ghost Sign in San Francisco CaliforniaGhost Signs still haunt America. The more you Google them, the more you find. The more you find, the more fascinating they are.

Ghost signs are faded, hand-painted antique advertisements rendered on the exteriors of shops and old office buildings. Interestingly, they may be fragments or whole words such as, “Eat Carnation Mush,” “Edelweiss Beer,” or “Coca-Cola Relieves Fatigue.”

The Industrial Revolution ushers in modern advertising

During the industrial revolution, industries began to mass-produce items for sale to a more urban population. Moreover, older, traditional signs disappeared because they were dangerous to passers-by.  This meant advertisers painted on walls because painting there was the cheapest way to get noticed. Consequently, advertisers painted over and on just about everything.  It may seem shocking now,  but they even painted over Georgian or Victorian-era buildings. There were no preservation laws at that time.

Ghost Sign in Milwaukee WisconsinNumerous advertisers paid homeowners a monthly rent for the use of walls. The parties involved signed contracts that lasted many years. American advertisers could paint on the outside of tall city office buildings and apartment blocks – even farm structures. One sign painter illustrated chewing tobacco on 20,000 barns!

Madison Avenue changed everything

Ghost Sign in Syracuse New York

By the 1950s, the new materials of plastic and neon revolutionized the sign industry. In addition, Madison Avenue’s culture of advertising in magazines, radio, television, and printed billboards, offered clients graphic consistency. This meant no more uneven, hand-painted renderings by local painters.

The term, Ghost Signs, emerged in the middle of the 1970s. Subsequently, in 1989 the first book on the subject was written by William Stage: Ghost Signs: Brick Wall Signs in America. Not surprisingly, it involved decades of work that required standing on dumpsters and rooftops to photograph views of what passers-by had once thought unremarkable.

Ghost sign preservation lives!

Obviously, the world changed. Ghost signs began to fade. However, since most were too large to remove, they remained. Fortunately, the U.S. has an active preservation movement. Some enthusiasts even hope that these faded memories – these ghosts – will gain a similar cachet as Banksy’s public art. And that could raise property values. Whodathunkit? For now, they are still ghost signs that haunt America – advertising apparitions from the past.

Ghost Sign at Cooper Smith's restaurant Fort Collins ColoradoView more ghost signs in Fort Collins at https://medium.com/@david3ecker/13-ghost-signs-of-old-town-fort-collins-cb3b8c573704.

Check out Paxton Signs galleries by using the menu bar, above. Call us for a sign consult at, 970-221-5519.  To place an order, contact us at www.paxtonsigns.com/how-to-order

Handcrafted Signs

CB Potts handcrafted dimensional gold leafed sign. The Pines Apartments handcrafted sandblasted dimensional sign. St Peter's Fly Shop handcrafted dimensional sandblasted sign. Tricycle Creations handcrafted, sandblasted dimensional sign. Handcrafted signs make an impression.Hearthfire residential handcrafted entrance sign.Bella Fiore storefront handcrafted dimensional sign. Handcrafted signs make an impression.Inn at City Park photo. Vivians Lamp and Shade shop handcrafted dimensional sign.

We specialize in communication art!

Paxton Signs’ more than 39 year history includes hundreds of signs. Some are major monument signs, some small business signs. We’ve created ranch signs, lighted signs, and signs made from recycled wood. In addition, we specialize in hand-painted signs, carved signs, vehicle and fleet graphics. Paxton Signs offers a continuous variety of communication art. We’ve been serving Fort Collins, northern Colorado, and surrounding mountain communities for 39 years.

View our dimensional and storefront galleries at, www.paxtonsigns.com/dimensional-signs/ and, www.paxtonsigns.com/storefront-signs/

Contact us at  970-221-5519

Paxton Signs – Crafted Signs – Plain or Fancy

• Sandblasted • Handcrafted • Hand Carved • Hand Painted • Hand Lettered • Gold Leaf • Storefront • Dimensional • Residence • Vehicles • Murals • Logos • Identity

Is Gold Leaf A Good Choice?

Gold leaf sign for ViviansGold leaf. Shimmering, seductive, worthy of statuary and tombs for ancient gods, and for numerous works of art through the ages. The Egyptians were the first to perfect the process, followed by  improvements that resulted in a technique that has changed little for thousands of years.

Gold leaf works well on storefront windowsToday, gold leaf is usually found in architecture, fine art and commercial enterprises. In addition, it is found in the sign industry. As a handcraft, Paxton Signs uses the same tools now as when the Egyptians created their magnificent art. The incredible durability of gold surpasses other traditional applications such as vinyl and paint. Consequently, gold will outlast those products by many years. Incredibly, since it is resistant to most chemicals and weather conditions, it can last for 20 years. Some Egyptian gold treasures are still in pristine condition after 5000 years!

Is gold leaf a good choice for your business?

Traditionally, professionals like lawyers and doctors prefer gold leaf. Businesses that want to project upscale appeal, such as horse enterprises, jewelers, resort areas, boutiques, bars, restaurants, nightclubs and golf courses, are well served by utilizing gold leaf. Additionally, owners of vehicles and boats may desire upscale graphics. They find that gold’s sumptuous sheen and durability is, by far, the best choice.

Gold leaf enchances business signsSo, gold leaf? Or, not to gold leaf?

The investment you make in your marketing efforts says a great deal about your business. Further, it speaks volumes to your customers about your image. Finally, consider the additional years of useful advertising that gold leaf offers. By using the professional sign design services offered by Paxton Signs, your choice “to gold leaf” will be one you will be happy with for many years.

We specialize in communication art!

Paxton Signs’ more than 39 year history includes hundreds of signs. Some are major monument signs, some small business signs. We’ve created ranch signs, lighted signs, signs made from recycled wood, hand-painted signs, carved signs, vehicle and fleet graphics – a continuous variety of communication art, serving Fort Collins, northern Colorado, and surrounding mountain communities. For more on the history of gold leaf, visit, https://en.wikipedia.org/wiki/Gold_leaf

You can view Paxton Signs’ quality gold leaf signs at, www.paxtonsigns.com/dimensional-signs/

View our Galleries by using the menu bar, above. Contact us at  970-221-5519

Paxton Signs – Crafted Signs – Plain or Fancy

• Sandblasted • Hand Carved • Hand Painted • Hand Lettered • Gold Leaf • Storefront • Dimensional • Residence • Vehicles • Murals • Logos • Identity

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