Of all the signs available today, storefront signs are probably the most common. These commercial business signs range from dimensional and painted, to vinyl and digital prints. Many sport gold leaf and hand carved art. Some even have moving parts!

Of course, storefront signs are the first on-site impression customers have of any business. So, visibility matters most. However, appearance is a close second. This includes, design, font selection, layout and craftsmanship. In addition, custom-cut letters and gold leaf add interest and are very popular.

For way-finding purposes, the easier it is to locate a business, the better. And, storefront signs are particularly visible when lighted. Unfortunately, not all business locations have the electrical requirements to create lighted advertising. Which means, ultimately, design and appearance play a major role in a successful storefront sign.

Wild Side Smoke Shop, pictured above, is a lighted storefront sign that is as visible during the day as it is at night. The use of large, lighted, bright red, channel letters works double duty as a beacon for interested customers.

Simple is always better

As with all storefront signs, lighted or not, the more direct the message, the better. This means, only essential words are necessary to convey business identities. For example, if the business name is lengthy – say, three or more words – we advise emphasizing a single word, maybe two. For example, if the business name is, “Sullivan’s Sports Tavern,” the word “Sullivan’s” is the main idea. “Sports Tavern,” then, is a sub-header. However, “Sports Tavern” could also be the main focus, with “Sullivan’s” as a smaller sub or top-header. In the end, it really depends on what the business wants to emphasize. See examples, below:

Storefront signs are essential marketing tools

In the end, an effective storefront sign needs to be easy to see and read. This, coupled with good design, should be the goal of any sign creation. With thoughtful planning, interesting design and quality craftsmanship, storefront signs are every business’s best and essential marketing tool. Call Paxton Signs today for your storefront or lighted sign at, 970-221-5519.

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