When should you update your signs? All business owners ask themselves this perennial question.
Signs are essential to your company’s marketing efforts. A good sign tells your customers what you do and what sets your business apart from the competition. It’s the first impression they have of your business savvy. It follows, then, that outdated, shabby signs aren’t going to help you attract new, admiring customers. The question is: how can you tell when it’s time to give your business signs a face-lift? When should you update your sign? Although an extreme example, the Parkside Candies sign, pictured, (photo credit unavailable) gives you an idea of a long-overdue update. But let’s dig deeper:
What’s Your Sign’s Environment?
Most business owners face a particular challenge: the weather. The sun beats down relentlessly for part of the year. Then snow, rain and wind can wreak havoc during the other half. Consequently, signs wear and age differently, based on their environment. But, they ALL wear and age. The reality is, your sign’s life span will be shortened by weather extremes. When paint peels, colors fade, elements fall off, and weather takes its toll, it’s time for a new look and a new sign.
Check your signs for wear. If they’re faded, rusting, peeling, or losing pieces, you should think about replacement. You can even upgrade your signs by using materials that are more durable and long-lasting. This will add years to their life and usefulness.
Are You Changing Branding on Other Platforms?
If you’re revamping your logo, changing your slogan, or maybe re-branding to capture a new corner of the market, it’s time to consider upgrading your signs. Whenever you update other platforms, such as your website or packaging, your signage should be included.
How Do Customers Perceive Your Business?
Even if your signs are standing the test of time, it still might be time to update. A fresh, new look, brighter colors – a new focus – could be the jump-start your business needs. Remember, influencing customer perception is always crucial. Nothing grabs a customer’s attention like a new, beautifully designed storefront sign. It’s easy to freshen and update vehicle graphics and secondary vinyl signs as well.
Are signs easy to update?
The thought of tackling a redesign of your business signs may sound intimidating. However, the process isn’t difficult. In fact, Paxton Signs will guide you through the process for a pleasant and rewarding experience.
When should you update your signs? Chances are – now! When you work with the professionals at Paxton Signs, you can achieve uniform quality and branding for your marketing program. We’re ready to help update your business signs. Call today to get started. We’ll help transform your old sign into a new, eye-catching design!
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