Clearly, the merit of any sign is its appeal. Specifically, is it attractive and interesting? Importantly, does the artist’s technique help the design? Last, is it sturdy and well built? Usually, signs made with vinyl lack these features. However, vinyl is appropriate, even preferred, for commercial land developers, builders and realtors. But, when it comes to specialty signs, a beautiful sign wins every time.

In our experience, ranches, restaurants, boutiques, golf courses, dentists, professional offices, and clinics, prefer handcrafted signs. Usually, these signs feature more than just names. They also show identity and individuality. Of course, to accomplish this, we use fonts, illustrations, graphic elements, materials and color. Additionally, crafted signs show that owners put time and consideration into their business image. Ultimately, these signs become works of communication art. In fact, some business owners keep their signs as art pieces. Some even show up in museums.

Ultimately, when inviting customers into your business, think about your image. Remember, handcrafted beauty and workmanship win every time.