Good design makes a difference.

Nov 9, 2020 | Commercial Business and New Signs | 0 comments

Good design makes a difference. spring creek recumbent signUnderstandably, every business needs an identity. This is true whether it’s for exterior or interior signs, print, product labeling, online presence, or all of the above. It stands to reason that good design makes a difference; that a company’s brand is THE most important identifier of its product or service. Think about the last time you bought your favorite beverage: The image of the product immediately took shape in your mind, you looked for it, and when you found it, the connection was complete. The designers did their jobs well. Unfortunately, there are exceptions, but even a bad design can make a lasting impression. However, the really great designs can become national (even global) icons, e.g., Nike, Apple, McDonalds, or that Coca-cola you may have just purchased. Not only does good design make a difference. It can change everything.

Paxton Signs is committed to creative design and craftsmanship.

At Paxton Signs, we are ultimately concerned with our customers’ brand. This includes image and identity, not only for their signs, but for all their marketing considerations. We take our responsibilities seriously, spending hours on and off the clock brainstorming, considering graphic options, then deciding on the best approach. Paxton Signs is committed to creative design, execution and craftsmanship. We never settle for “good enough.” More importantly, we accept the responsibility that our customers have placed in us for more than 30 years: Great designs that make a difference to their businesses. Check out the graphics we created for Spring Creek Recumbent Bicycles. First, we designed their logo. Second we applied that graphic to their storefront sign, and to their vehicles. We also managed their marketing and advertising for several years until the owner sold the shop.

spring creek recumbent bicycles logoSpring Creek Recumbent bicycles vanCan good design make a difference?

It’s somewhat debatable whether an exceptional design actually gets customers to walk through the front door of your business. What’s not debatable is the trust and confidence businesses deserve from designers who have been hired to make their service or product memorable, even iconic. Ultimately, good design is at the heart of professional and business identities, and it DOES make a difference.

We specialize in Communication Art!

Paxton Signs’ more than 39 year history includes hundreds of signs. Some are major monument signs, some small business signs. We’ve created ranch signs, lighted signs and signs made from recycled wood. We specialize in hand-painted and carved signs. We also offer vehicle and fleet graphics.  Paxton Signs provides a continuous variety of communication art for Fort Collins, northern Colorado and the surrounding mountain areas.

Contact us at 970-221-5519

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