Twin Moose Yogurt Company
Throwback Thursday, featuring Twin Moose Yogurt Company, Breckenridge, Colorado – 2012
At Paxton Signs, we think of our sign work as “communication art.” In contrast to harsh, overpowering, highway billboards, neon signs, or other aggressive outdoor marketing tools, we think artful design is a better option. Undoubtedly, the billboards, etc., have their places in the advertising world. However, they often are prohibited in getaways such as Colorado ski resorts and towns. As it turns out, the outdoor marketing in such areas tends to be artistic. One can walk through these business districts and enjoy an adventure in “communication art.”
Mountain communities have strict sign codes
Sign codes that regulate outdoor advertising are strictly controlled by Colorado towns and counties. Usually, this means that storefront signs must reflect tasteful, subdued appearances. They should correspond with surrounding scenic environments. As a result, Twin Moose Yogurt Company in Breckenridge, Colorado, had size and space requirements that limited their sign investment. In one respect, this was actually good for them because it minimized their per-square-foot cost. The sign restrictions also assured them that other signs in the immediate area wouldn’t overwhelm theirs. However, this created another issue: Conformity. To avoid visual repetition, Paxton Signs suggested using gold leaf on the store’s hand-carved letters. The way in which gold leaf catches light guaranteed that their sign, literally, reflected their name to passers-by. This is an advantage in the competitive tourist market. Of course, the moose motif added to the store’s cachet.
How we made this week’s Throwback Thursday sign, featuring Twin Moose Yogurt Company
The Twin Moose owners provided the basic design. After a few design suggestions and revisions, the sign went to production. As mentioned above, we suggested gold leaf and color applications. Next, we sandblasted the sign’s background in HDU (high-density urethane) for added dimension. Hand-carved HDU moose and tree elements were next. Finally, we painted these elements in rich, realistic, natural colors.
For more examples of Paxton’s signs, visit us at Pinterest, https://www.pinterest.com/boliver0474/
Call today for your adventure in communication art!
Paxton Signs’ more than 39 year history includes hundreds of signs. Some are major monument signs, some small business signs. We’ve created ranch signs, lighted signs, signs made from recycled wood, hand-painted signs, and carved signs. In addition, we offer vehicle and fleet graphics. Paxton Signs provides a continuous variety of communication art. We serve Fort Collins, northern Colorado, and surrounding mountain communities.
View Paxton Signs’ galleries at, www.paxtonsigns.com, or use the menu bar, above. Contact us at 970-221-5519
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